Podcasts are a rare point of growth in the current media landscape, with over 200,000 podcasts produced each year to around 80 million weekly listeners in the US alone. Among the main reasons people listen to podcasts is multitasking, wanting new perspectives, and auditory processing.
After surveying the market for products that tackled similar challenges to ZUZU, it was clear that the user flow of clipping and sharing needed to be more intuitive, and the overall aesthetic needed a modern refresh without looking too unfamiliar.
Role
Platform
Mobile App
Category
Audio, Podcasts
Year
2021
Podcasts are a rare point of growth in the current media landscape, with over 200,000 podcasts produced each year to around 80 million weekly listeners in the US alone. Among the main reasons people listen to podcasts is multitasking, wanting new perspectives, and auditory processing.
After surveying the market for products that tackled similar challenges to ZUZU, it was clear that the user flow of clipping and sharing needed to be more intuitive, and the overall aesthetic needed a modern refresh without looking too unfamiliar.